Identifying your unique selling proposition (USP)

Your unique selling proposition (USP) is what sets you apart from your competitors, and draws customers in need of what you have to offer to your business.

Determine your USP by asking yourself three simple questions.


1. Which aspects do I often mention when describing my business to others?

Noting these aspects down in dot points is a great start.


Build upon this with:

2. What skills and knowledge do I have? These might be recognised qualifications or work and life experiences.


The simplest question to drill down on your USP is:

3. What services do I offer?

This is where we want to help. Our Stockist Locator offers you a unique opportunity to

advertise your USP with the services you have to offer. From in-person sizing to equine health care and everything in between.


We will soon be launching our “filter by service” option for customers using our stockist locator. This means a customer in need of a particular service in their area can search by that service only. We want you to reap the benefits of advertising your services and be seen for all that you can offer.

Do not go unseen by a customer needing what you have to offer. Let us know what services you are offering.



August 2021